Video ads + giveaway campaigns
Product videos people actually enter for.
Built for AI and maker brands.
Scripted skits, AI ad variants, and Gleam giveaways run for a maker brand's existing audience.
ScrollYou shipped a great product.
Your ads should match it.
AI tools get buried under feature-list demos. Maker products get posted once and forgotten. Hooklab turns the product into the event: a skit, a demo, a giveaway, a reason to act now.
Services
Three ways to work with us.
Hero creative, testing volume, or maker giveaway campaigns. The common thread: short-form video built around a product people can see working.
Live-action skits
Our signatureScripted comedy + skit-format video ads with real actors. The ad ends with the demo — your AI tool’s actual output playing as the climax. Live performance hands off to AI proof.
Starter Pack
- Production only
- Scripted + shot + edited
- 10 business day turnaround
- Best for: a single campaign test
Growth Retainer
- Monthly creative research sprint
- Scripted from competitor data
- 1 revision per video
- Monthly strategy call
- 3-month minimum
Scale Retainer
- Everything in Growth
- Bi-weekly strategy
- A/B variant testing
- Monthly performance report
- Dedicated Slack channel
- 3-month minimum
Hooklab AI
NewAI-generated ad variants at volume. Brand voice + strategic direction + multi-tool generation. A practical way to generate more hooks, angles, and variants without adding shoot days.
Hooklab AI Starter
- Brand voice setup
- Strategic direction
- Multi-tool generation
- QC + delivery
- 3-month minimum
Hooklab AI Pro
- Everything in Starter
- Multi-style generation matrix
- A/B variant planning
- Monthly creative debrief
- 3-month minimum
Hooklab Hybrid
- Growth tier (live skits)
- Plus AI variant volume
- Hero creative + scale
- Best blended ROAS
- 3-month minimum
Maker giveaway campaigns
For physical productsGiveaway-led campaigns for brands in 3D printing, robotics, hobby tools, craft machines, tabletop, foam dart modding, and maker-adjacent products. We run a Gleam campaign for the people who already follow you. No Hooklab list. No required ad budget.
Audience Giveaway
- Gleam campaign for your existing audience
- Unlisted URL + entry-action strategy
- Launch / mid / close copy for your channels
- Winner support and recap
- No Hooklab list, no cold ads
Audience Giveaway Plus
- Everything in Audience Giveaway
- 2-3 short-form assets you can publish
- Active management for 2-3 weeks
- Stronger recap
- Still audience-only
How we work
Four steps. Built to learn quickly.
Research
We audit the product, category, competitors, and current creative. For giveaway campaigns, we also shape the prize, entry actions, and how you will announce it to people you already reach.
Script
We turn that research into concepts: skits, demo hooks, AI variants, or giveaway video angles. The goal is a clear product moment, not generic brand awareness.
Produce + launch
We shoot, edit, generate variants, or build the Gleam campaign depending on the package. Maker giveaways stay audience-only: unlisted URL, announced on the brand's channels.
Test + iterate
We report what happened and decide what to do next. More variants, a bigger giveaway, a better prize, or a tighter audience. Winners get scaled; weak angles get dropped.
Work
Built from channels already in motion.
Hooklab grows out of real creator channels and real campaign systems: Fizz Culture for AI and tech, Rushbreakers for skit comedy, and Spaghetti Overdrive for maker-focused products and giveaways.
About
Built by people who already make this kind of content.
Chris Marriott
Strategy + Creative Direction
Runs Fizz Culture (AI / tech / culture), Rushbreakers (skit comedy), and Spaghetti Overdrive (maker / 3D printing). Multiple 100K+ view short-form videos. Deep AI tool user. Background in content production, maker giveaways, and creator workflows.
Production Crew
Talent + Editing
A vetted roster of professional actors and editors we bring in per project — not random influencers. Same model the best UGC studios use, so every video stays on-brand and shoots stay efficient.
We’re a small team, intentionally. AI plus craft plus a tight niche. Not trying to be a big agency. Trying to be the people you actually want making your ads.
FAQ
Things people ask.
Do you only work with AI tool companies?
No. AI tools are one core lane. The other is maker-adjacent physical products: 3D printing, robotics, hobby tools, craft machines, tabletop, foam dart modding, and products that can carry a giveaway.
Do you do one-off projects?
Yes. Starter Pack is $1,800 for 3 videos. Giveaway campaigns are one-off too: Audience Giveaway at $1,000, or Plus at $2,000.
What if we just need editing?
We’re production-first. If you have raw footage and just need it cut, OpusClip or a freelance editor is cheaper and faster. Come to us when you want the script + shoot + edit + AI demo done as one piece.
Can we see examples?
Spec ads ship June 2026. Giveaway work is Gleam campaigns run for a brand's existing audience. Ask and we can walk through what that does, and does not, include.
Are giveaway results guaranteed?
No. Results scale with the audience you already have. We do not promise cold-traffic volume, and we do not email a Hooklab list.
What’s the typical turnaround?
10 business days from script approval. Rush turnaround (5 business days) available at +50%.
Do you handle the ad buying / media side too?
For skit and AI ad clients, we are creative-only. For maker giveaways, there is no required ad buy. The brand announces the unlisted Gleam campaign to people it already reaches.
Have an AI tool or maker product? Let’s build the campaign.
Tell us what you’re selling and what kind of result you want: better ad creative, more testing volume, or a giveaway campaign that puts the product in motion.